In recent years, the phenomenon of globalization has seen the company victim of numerous counterfeiting cases, both of products and brand. This phenomenon, confirms BONOMINI SRL’s role of market leader, but at the same time, it led the company to launch new marketing strategies in the domestic market, represented the launch of many new, mostly patented products, supported by massive advertising campaigns, including television commercials.

Besides being one of the most established and well-known brands in the Italian market since many years, BONOMINI SRL distinguished and imposed its trademark also abroad, especially in the Extra-EU markets.

The most influenced areas by the brand are the Middle East, North African, and South American markets.